July 19, 2022

DŌST Sustain Primer #4: Decarbonization

Hi there,

If you’ve followed us throughout our journey, you’ll know that at DŌST, our mission is simple: to grow biking across North America! Biking is not only good for people and our communities, but it’s also vital to help sustain our planet.

Sure, it’s a big vision, but we’ve got a plan. We call it DŌST Sustain, and it acts as our guide in everything we do, from the bikes we build, to the company we are, to the movements we support.

Today, I’d like to discuss an important aspect of DŌST Sustain: Decarbonization.

As I’m sure you’ve heard and unfortunately felt in various capacities, our planet is warming to dangerous levels, creating catastrophic circumstances and environments previously thought to be unimaginable. This warming is largely the result of greenhouse gas (carbon) emissions produced by the combustion of fossil fuels. Like many companies and government bodies, we at DŌST realize the importance of doing everything we can to reduce our carbon footprint through emissions reduction, commonly referred to as decarbonization.

But what exactly does this mean for a company like DŌST, and how do we plan to tackle this immense problem, you ask?

For us, it means primarily two important aspects:

  1. PRODUCT AND PROCESS: Being conscious and analytical about how we produce our bikes, taking into account everything from parts sourcing and durability, to power sources used in manufacturing and assembly, to consumer packaging and last-mile delivery methods.
  2. ADVOCACY: Understanding that a sizable percentage of carbon emissions come from the transport sector, leveraging our brand and voice to encourage and lobby for the wider adoption of more sustainable modes of transport that don’t rely on carbon-based fuels.

Each of these aspects requires an incredible level of detail that we don’t take lightly. As mentioned in an earlier post, our ongoing process of becoming a Certified B-Corp is helping to guide our decision making and in turn, allowing DŌST to be a truly mission-driven company that we can all be proud of.

Our journey to decarbonize our products and processes, while being an agent of change for sustainable transport, will be a long journey. However, we want to make sure that not just us, but also future generations to come, will be able to enjoy and explore the beautiful places this planet has to offer!

Happy Riding!