July 20, 2021
PRESS RELEASE: DŌST Bikes and PeopleForBikes Partnership
DŌST Bikes and PeopleForBikes Announce Partnership and eBike Giveaway
Vancouver, Canada (July 19, 2021) — Canadian eBike manufacturer DŌST Bikes is excited to announce joining the PeopleForBikes Coalition and a new partnership. The joining of forces between industry and advocacy is aimed at getting more people riding bikes in North America through a new campaign — #RideSomeGood. The campaign will run throughout the summer with prizes for completing monthly challenges, including a grand prize of a free DŌST eBike.
“We teamed up with PeopleForBikes so we could work toward a common goal — getting the streets filled with bicycles,” said DŌST Co-Director of Sustainability Cory Leis. “We provide the electric assist bikes that enable more people to ride more often, which is critically important from a climate change perspective, as well as health. But we recognize that advocacy organizations also play a critical role, so we’re proud to be supporting them with funding this summer.”
The #RideSomeGood campaign includes two distinct components that are both open to ANYONE with a bike, not just an electric bike, in the U.S. and Canada:
The 1,000,000 Kilometer Challenge
This collective group challenge is an opportunity for riders to raise money for advocacy just by getting on their bikes. Participants will join the 1,000,000 Kilometer Challenge on PeopleForBikes’ free Ride Spot app to track their rides, which are then automatically added to the group kilometer total. DŌST will donate $1,000 for every 100,000 kilometers ridden, with a maximum donation of $10,000 for 1 million kilometers ($7,000 to PeopleForBikes and $3,000 to VeloCanada).
Monthly Challenges With Prizes
Monthly riding challenges on Ride Spot will help get more people biking and give riders the chance to win prizes from DŌST’s new line of eco-apparel including t-shirts and riding socks when they complete a unique monthly challenge. For every challenge a rider completes, they’ll receive a ticket in the grand prize draw for a new eBike from DŌST.
“It’s great to see PeopleForBikes member companies using creative Ride Spot incentives like #RideSomeGood to get more people riding more often,” said PeopleForBikes Director of Membership and Industry Engagement Rod Judd. “We’re glad to be working with supporters like DŌST that share our belief that bikes will help build a better future.”
For more information, please contact Cory Leis by email: firstname.lastname@example.org
About DŌST Bikes
DŌST Bikes are sold directly to consumers across North America and are best known for their long range thanks to a dual battery system. Though the brand was launched just 18 months ago, the Canadian team has more than 50 years of experience in the industry, with 6 custom ebike designs to date. The current models have drawn high praise from Electric Bike Review and Electrek. To find out more please visit DOSTBikes.com.
PeopleForBikes is making biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at PeopleForBikes.org.
About Ride Spot
Ride Spot is a route-finding and storytelling platform designed by PeopleForBikes to break down the barriers to bicycling and help people discover joy on two wheels. Join a Challenge and find your next great bike ride today on RideSpot.org.